Аңдатпа
The article examines the concept of soft power in the context of Chinese political culture and its significance. The main focus is on the adaptation and transformation of the concept of soft power in China's political strategy, as well as its role in promoting the country's interests in the international arena. The novelty of the study is a comprehensive analysis of the use of soft power in Chinese political culture, focusing on the country's traditional values, the "One Belt, One Road" initiative, the activities of Confucius Institutes, and interaction with modern tools such as digital technologies. The purpose of the study is to identify the features of China's use of soft power and assess its effectiveness in the context of geopolitical processes. The main objectives of our study are to study the theoretical foundations of the concept of soft power and its adaptation in Chinese political culture; analyze the main tools of China's soft power; assess the results of the use of soft power in the international arena; identify the main difficulties and limitations of the use of soft power in China's strategy. The research methods include the analysis of official documents, strategies, media sources, and a comparative analysis of the works of researchers devoted to the concept of soft power. The results of the study show that China actively uses soft power to strengthen its international image and expand its influence. The article identifies both successful examples of the implementation of soft power and the difficulties associated with its perception by the international community. Keywords: soft power, Chinese political culture, international influence, "One Belt, One Road" initiative, Confucius Institutes, digital diplomacy, geopolitics, cultural policy.