Аңдатпа
Purpose of the research. This study is devoted to the bibliometric analysis of academic literature related to the development of domestic tourism and the factors of its growth. The main goal of the work is to determine the key areas, authors, countries that have the greatest influence on the development of knowledge in the field of domestic tourism, as well as to identify the factors contributing to its regional growth. Methodology. The study employed bibliometric methods for analyzing an array of data using VOSviewer software, which allows to visualize the relationships between keywords, authors and the publications themselves. Based on this, one can track the trends in publication activity, identify thematic clusters and authors who have made the greatest contribution to the study of the studied domain. Originality / value of the study. The work contributes to the systematization of existing scientific publications in the field of domestic tourism development, allowing to identify key research areas, gaps in the study of the sustainable and social impact of domestic tourism, as well as a promising agenda for further research. Findings. The main factors stimulating the regional growth of domestic tourism are determined, the main trends in domestic tourism research are revealed. The scientific and practical significance lies in the fact that the obtained scientific results can be used in the formation of effective strategies for the development of domestic tourism and stimulation of economic growth.