Аңдатпа
Abstract The study of the artstream cinema phenomenon is relevant because of its ability to synthesise national and international trends, contributing to the deep interaction of Kazakh cinema with the world cinematographic culture. The purpose of the study was to investigate the evolution of artstream cinema and its role in the emergence of a new audience that strives for deep content and author’s vision, while remaining within the mainstream format. The research methodology includes an analysis of key artstream films of Kazakh production to identify their impact on the development of the artstream. Content analysis is also used to determine the characteristics of art cinema and mainstream cinema inherent in artstream films. The study documented the uniqueness of artstream cinema in Kazakhstan, and its ability to reflect the cultural characteristics of the region and influence the sociocultural specifics of the country. Artstream is presented as a platform for experimentation and innovation, expanding the boundaries of traditional cinema. The study revealed that artstream cinema in Kazakhstan has evolved into a distinctive form that successfully bridges artistic depth with commercial appeal, enabling the preservation of cultural identity while adapting to global influences and attracting new audiences. The research demonstrated how artstream’s unique formal characteristics, including its blend of realism and modernism, self-reflection, and emphasis on internal conflicts, have contributed to enriching Kazakhstan’s cinematic language and strengthening its position in international cinema.